About Upstart AI
Hands-on AI adoption for Australian small businesses, built for trades who'd rather be on the tools than in front of a screen.
Marty's story
Marty started Upstart AI after seeing the same pattern over and over in trade businesses: great tradespeople doing great work, and losing hours every week to the stuff around the work. Quotes that never got followed up. Reviews that never got asked for. Invoices that sat unpaid because nobody had time to chase them.
None of that is a skill problem. It's a time and headcount problem. Most trade businesses can't justify hiring a full-time salesperson, a marketer and an admin person, so the work just doesn't get done. Upstart AI exists to close that gap with AI instead, built and trained specifically on how each business actually operates.
No corporate tech jargon, no hype. Just practical builds that save time or bring in work, explained the way you'd explain it to your mate.
The three-assistant approach
Every business runs on three things: winning work, being seen, and keeping the paperwork under control. Upstart AI splits those into three assistants so each one can be trained and set up properly, instead of one system trying to do everything badly.
Sales
Chases every enquiry and every quote so nothing goes cold.
Marketing
Keeps your name and reputation in front of the right people.
Admin
Clears the invoices, scheduling and paperwork off your desk.
The foundation: a 45-minute setup
Before any project goes live, every business goes through a 45-minute setup where Claude is trained on the specifics: your services, your pricing, your tone of voice, and the tools you already use day to day.
It's not one of the 23 projects itself. It's the foundation everything else is built on, so that when the Sales, Marketing or Admin Assistant replies to a customer or drafts a quote, it sounds like your business, not a generic bot.
Let's talk about your business
Book a free 15-minute strategy call and find out where an AI assistant would make the biggest difference.
Book a free 15-minute strategy call